Language & Media
Farideh Haghbin; Narjes Monfared
Abstract
The present sociolinguistic research aimes to study the discourse of ambient billboards in Tehran in order to identify, by means of inter-semiotic cohesive devices, the aspects which lead to the development of meaning in this minimal medium. Accordingly, the present study attempts to address the question ...
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The present sociolinguistic research aimes to study the discourse of ambient billboards in Tehran in order to identify, by means of inter-semiotic cohesive devices, the aspects which lead to the development of meaning in this minimal medium. Accordingly, the present study attempts to address the question "How inter-textual elements of Tehran ambient billboards could create meaning in relating to intra-textual elements? In order to analyze and represent the unknown aspects of meaning, a mixed model with a multivariate approach has been used to analyze the intrinsic meta-analysis constructs at different levels and with respect to the intertextual links in the context. The data were collected using field and documentary method. After the data were collected through cluster random smapling, they were qualitatively and quantitatively analyzed. The findings showed that the resemioticisation of non-peripheral text in the context of Tehran ambient billboards was influenced by features of urban areas or religious, historical, cultural or commercial sites, extending the dimensions of meaningfulness. Also, the resemioticisation of the texture of the position of the ambient billboards of Tehran was based on the reference to the structures of the texture of peripheral text, the development of texture in relation to the context of the perimeter position, and the presence of structures of the perimeter context in the text of the billboards, which has led to the expansion of the dimensions of the miniaturization of this minimal medium.
Language & Media
Zahra Jahanbani; farideh haghbin
Abstract
The present study aimed at critically analyzing two newspapers published in Iran and Pakistan and unraveling the views of the editorial boards of a Persian language newspaper and an Urdu language newspaper as a representative of two opposing political views in Saudi Arabia's stance toward Yemen. For ...
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The present study aimed at critically analyzing two newspapers published in Iran and Pakistan and unraveling the views of the editorial boards of a Persian language newspaper and an Urdu language newspaper as a representative of two opposing political views in Saudi Arabia's stance toward Yemen. For this purpose, 88 news articles in each corpus reporting the Yemeni crisis were randomly selected and analyzed based on Van Leeuwen’s (2008) model of social actors. The results showed that Hamshahri represents Saudi Arabia more with activation, negative appraisement and spatialization features to represent Saudia Arabi as an aggressive and criminal who plays an active role in making war and murder. On the other hand, Yemen is more represented with subjection, aggregation and association features to emphasize its unity and alliance between Yemen government and the Yemeni people. Also, it represents a unity between Shiite government and Yemen people as passive actors who are oppressed and attacked with many deaths and injuries. Jhang represents both Saudi Arabia and Yemen more with activation, spatialization and aggregation features, and the Houthis with the negative appraisement as rebels and warmongers. Also, Jhang represents Saudi Arabia repeatedly with instrumentalization and spatialization features in order to support Saudi Arabia by reducing its role and its responsibilities in the crisis.
